In today's era, an exhibition hall is not merely a place to see artworks. As people dedicate time to cultural activities in their busy lives, and as expectations for art have increased in our time, visiting an exhibition hall carries significant anticipation and wonder. Whether it's a more audience-friendly exhibition hall or one that exudes sophistication and culture, tailoring to the preferences of the main audience remains crucial. However, since the appreciation of artistic beauty is largely subjective, it's difficult to definitively label certain works as better or worse.
Nevertheless, certain works tend to be favored by people. While it may be challenging to outright declare what works are superior in this era (for fear of seeming uncultured), places where visitors linger longer, areas bustling with activity, or spots frequently photographed, serve as indicators of the popularity of particular works. Ultimately, to attract more visitors, understanding which pieces resonate with people is essential. The challenge is that visitors rarely convey this information to exhibition administrators. So, should it rely solely on the administrator's intuition?
With the recent advancement of real-time location tracking technology (RTLS), it's possible to track the movement of people within indoor spaces. Moreover, these patterns can be displayed on digital screens that mirror the exhibition hall layout, making them easily understandable to anyone. This technology not only tracks current locations but also offers various other functionalities. Let's explore a few of them below.