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What is Digital Transformation?

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2024-01-10
#DigitalTransformation
#DigitalTwin
#DX
#SmartCity

What is Digital Transformation?

Digital transformation is the process of innovating traditional business and society using digital technology. It involves introducing digital technology into conventional methods to efficiently and innovatively improve tasks, services, communication, etc. This process primarily utilizes technologies such as big data, cloud computing, artificial intelligence, and automation to restructure business models and processes, aiming to increase productivity and enhance competitiveness. Therefore, digital transformation not only brings technological changes but also influences organizational culture and work methods, understanding it as an ongoing process of continuous change into the future.

Key Features of Digital Transformation

Data-Driven Management

Companies collect and analyze large amounts of data to make accurate business decisions. Big data technologies and analytics help predict customer behavior and formulate strategies.

Automation and Artificial Intelligence

Automation of business processes enhances productivity, and the adoption of artificial intelligence efficiently performs complex tasks such as predictive analysis, natural language processing, and image recognition, reducing human workload.

Cloud Computing

Cloud technology enables flexible utilization of IT resources, allowing companies to save infrastructure costs and operate business processes more dynamically by expanding or reducing resources as needed.

Internet of Things (IoT)

The Internet of Things involves connecting physical devices to exchange data and interact. It is applied in various fields, from optimizing production lines in manufacturing to convenient control in smart homes, increasing efficiency and driving innovation.

(Click on the video to go to the Orbro Digital Twin page.)

Examples of Digital Transformation

Digital transformation occurs in various industries and companies, with specific digital technologies being introduced to innovate business or optimize processes in different ways. Below are some representative examples of digital transformation:

• 금융 서비스 업계 - FinTech : 금융 서비스 업계에서의 디지털 전환은 FinTech 기업들이 전통적인 은행체계를 도전하고 있습니다. 모바일 뱅킹, 전자 지불 시스템, 투자 로봇 등의 기술을 도입하여 고객들에게 더 편리하고 저렴한 서비스를 제공하고 있습니다. 모바일 앱을 통한 은행 업무, 온라인 투자 플랫폼, 개인 금융 관리 앱 등이 FinTech의 주요 사례로 언급됩니다.

• 제조업 - 스마트 팩토리 : 제조업에서의 디지털 전환은 스마트 팩토리의 개념으로 나타납니다. 사물인터넷 (IoT), 빅데이터, 인공지능 기술을 활용하여 생산 라인을 최적화하고 실시간 생산 데이터를 분석하여 효율성을 높입니다. 센서와 IoT 기술을 통한 생산 라인 모니터링, 빅데이터 분석을 통한 유지보수 예측, 로봇과 자동화를 통한 생산 과정 최적화 등이 스마트 팩토리의 사례입니다.

• 소매업 - 온라인 쇼핑 및 개인화 마케팅 : 소매업에서의 디지털 전환은 온라인 쇼핑 플랫폼과 개인화 마케팅을 강조합니다. 데이터 분석을 기반으로 한 개인화된 추천 시스템, 가상 시창 및 실시간 인벤토리 관리 등이 소매업체의 디지털 전환 사례입니다. 고객의 이전 구매 기록을 분석하여 맞춤형 제품 추천, 가상 피팅룸을 통한 온라인 쇼핑 경험, 지점 내 디지털화된 결제 시스템 등이 이에 해당합니다.

• 의료 분야 - 전자 건강 기록 : 의료 분야에서의 디지털 전환은 전자 건강 기록 (EHR) 시스템 도입 및 텔레메디슨 기술을 통한 원격 진료와 모니터링에 집중합니다. 환자 데이터를 디지털로 관리하고 의료 서비스를 온라인으로 제공하여 효율성을 높입니다. 전자 건강 기록 시스템 도입, 원격 진료를 위한 비디오 콜 플랫폼, 환자의 건강 상태를 실시간으로 모니터링하는 센서 등이 의료 분야의 디지털 전환 사례로 볼 수 있습니다.

Key Technologies of Digital Transformation

Artificial Intelligence (AI)

AI includes technologies that enable computer systems to have human-like learning, reasoning, and problem-solving abilities. Subfields such as machine learning, deep learning, and natural language processing are used to perform various tasks such as data analysis, predictive analysis, and automation.

Big Data

Big data is the technology of collecting, storing, and analyzing large-scale and diverse data. It uses large amounts of data to discover statistical patterns, trends, and insights, supporting business decision-making. It processes and stores large data sets in conjunction with cloud computing.

Cloud Computing

Cloud computing is a technology that provides computer resources (servers, storage, networks, etc.) over the Internet, allowing flexible adjustment of resources as needed. Companies can save infrastructure costs and provide services rapidly through the cloud.

Internet of Things (IoT)

IoT is a technology that embeds sensors and communication capabilities in objects, making them interconnected through the Internet. Various devices collect data, communicate with each other, and intelligently adapt to living and working environments.

Robotics and Automation

Robotics and automation technology refer to the use of machines to replace or collaborate with human tasks. This technology is utilized not only in manufacturing but also in the service industry, enhancing productivity and efficiency.

Advantages of Digital Transformation

Securing Competitive Advantage

Digital transformation can secure a competitive advantage by introducing new business models and optimizing existing processes. Efficient data utilization and improved service provision can lead to greater visibility and positive evaluations in the market.

Improving Customer Experience

Customer-centric digital transformation enhances the customer experience. Personalized services, convenient digital interfaces, and quick responses provide customers with a better experience, contributing to increased loyalty.

Cost Reduction and Efficiency Improvement

The adoption of digital technologies such as automation, cloud computing, and data analysis makes business processes more efficient, leading to cost savings and increased productivity. Faster and more accurate task execution allows effective utilization of personnel and resources.

Enhancing Market Responsiveness

Digital transformation helps businesses adapt to rapidly changing market environments. Flexible business models and data-driven decision-making assist in responding quickly to changes. The introduction of new technologies and changes to existing business models promote innovation and create new opportunities, manifesting in various ways such as entering new markets, product innovation, and forming partnerships.

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