Kong Tech Co., Ltd. changes its company name to ORBRO Inc.

Kong Tech Co., Ltd. (hereafter "the company") announced that as of December 19, 2024 it changed its name to ORBRO Inc. The name change is a strategic decision to unify the technical capability and service operating experience the company has accumulated under the single ORBRO brand, so as to give customers and partners a clearer and more consistent brand experience.

The company has provided integrated services spanning hardware to software in the fields of real-time location systems (RTLS) and industrial IoT. It has advanced its solutions on the basis of the stability, scalability and operational convenience that various industrial sites require, and it plans to strengthen the identity of its products and services and its market communication by concentrating those results and that direction under the ORBRO brand. The name change goes beyond a simple change of title; it conveys the technical values and service philosophy the company pursues more clearly and lays a foundation for future business expansion.

Following the change, the company will use ORBRO Inc. consistently in official notation and external communication, and the various materials used at customer touchpoints (company introduction, customer support guidance, service policies and terms and so on) will likewise be updated in sequence. Through this the company intends to minimize any confusion that might arise around the company name, document structure and guidance channels customers encounter while using the service, and to build a more transparent structure for providing information.

The existing services customers are using will continue to be provided in the same way after the name change. The company places continuity first in system operation and customer support, and is carrying out checks and guidance in parallel to minimize the effect on the service environment. It will also organize the notation and content of notice documents including policies and terms so that customers and partners can understand them easily, and where necessary will explain the changes clearly through announcements and related channels. Through this updating process the company plans to strengthen the protection of user rights and access to information, and to improve its operating structure in a direction that builds customer trust.

Going forward, ORBRO Inc. will continue to strengthen the competitiveness of its products and services in real-time location technology and industrial IoT, centered on ORBRO OS. ORBRO OS serves as an integrated platform that connects various devices and data flows to match the needs of the field, and helps operators grasp situations and make decisions more intuitively. On that basis the company set out the goal of strengthening not only the performance of the technology but also usability and operational convenience, a scalable system structure and a stable operational support structure, in balance.

ORBRO Inc. also plans to keep developing its products and functions with a focus on solving the problems customers face at actual sites. At industrial sites, what works as core competitiveness goes beyond simply adopting technology to the operational efficiency, maintenance and data-based improvement cycle that follow adoption. Reflecting those needs, the company will improve service quality in a direction that strengthens field applicability and operational continuity, and will build its collaboration structure with partners to be more flexible and scalable as well.

A representative of ORBRO Inc. said, "This name change is a decision to clarify our brand identity and lay a foundation for future business expansion," adding, "By unifying the direction our technology and services are headed under the ORBRO brand, we will give customers a more consistent experience and keep strengthening our competitiveness in real-time location technology and industrial IoT, centered on ORBRO OS." The representative added, "There is no change to the use of our services after the name change, and we will carry out guidance and support systematically so that customers and partners can use them without confusion."

Separately, with this name change ORBRO Inc. intends to keep the information and document structure it provides to customers and partners up to date, and to continue operating services that can be trusted through transparent notice and clear communication.